May 20, 2024

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5 Cutting-Edge Music Industry Trends of 2023

The Rise of Accelerated Melodies

Sped-up music, an infectious TikTok sensation, is urging artists to unleash their tracks at an accelerated tempo. These spirited renditions have ignited a viral storm on TikTok, captivating millions of viewers and are poised to maintain their meteoric rise. This trend has also spilled over into the realm of visual content creation, with creators hastening their videos to synchronize with the pulsating rhythm of their chosen music. Its effectiveness reverberates through concise personal videos and social media advertising endeavors alike. For those with inquisitive ears, a dedicated playlist on Spotify caters to this electrifying musical transformation.

Synthwave Surges to the Forefront

Within the sprawling landscape of music genres, one sub-genre, in particular, has recently ascended to the spotlight: synthwave. Evoking the eerie and dynamic soundscapes reminiscent of luminaries like John Carpenter, this genre finds its roots in the recesses of internet message boards, harnessing the raw power of analog synthesizers. Its evolution has led to notable appearances in films such as ‘Drive’ and the more recent ‘Stranger Things.’ Enthusiasts seeking a deeper dive into this electrifying soundscape can explore the works of Rasure, Ben Elson, or Oh the City, each crafting their distinct and innovative expressions within the genre.

TikTok’s Unyielding Impact on Music

Sped-up tracks aren’t the sole prevailing music trend in TikTok’s orbit. The platform has served as a potent launchpad for numerous obscure artists, catapulting them into the limelight—examples abound, ranging from the likes of Lil Nas X to the enigmatic Satanic rock ensemble, Ghost. The crystal ball for predicting which tracks will become TikTok sensations remains clouded, making it an enticing realm for those in search of musical inspiration. A simple scroll through TikTok’s musical charts promises an eclectic tapestry of captivating tunes waiting to be unearthed.

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The Emergence of Micro-Genres

While synthwave basks in its distinct glory, the music landscape leaves ample room for the emergence of hyper-specific styles, a phenomenon gaining traction in 2022 and 2023. Enter the intriguing world of ‘drift phonk’—no, it’s not a newfound avian species but a fusion of trap, hip-hop, and vaporwave. Sprouting from the fertile ground of late 2010s Russia, drift phonk’s high-octane beats have found resonance within the online car culture community. To truly grasp the essence of this burgeoning movement, immerse yourself in Azucares’ track titled ‘The Bait.’

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Classical Resurgence

Amidst the ebb and flow of musical trends, classical music, often perceived as a relic of the past, resurfaces with unwavering authority. In fact, it stands as one of the fastest-growing music genres globally in terms of usage. Extensive research validates this resurgence, unveiling an astounding 90% year-over-year surge in the integration of classical compositions in YouTube videos. Content creators are tapping into the primal and emotive cadences embedded within centuries-old symphonies and melodies, breathing new life into this timeless genre.