Free Tools you can Use in your Ecommerce SEO Campaign
SEOQuake is an add-on tool which you can get for Firefox, Chrome, and Opera browsers. This tool is so simple but it will help you look into the parameters like Page Rank, Google and Bing Indexed Pages, SEMRush links, Internal and External links count, Age and other Who.is information, number of backlinks in a website, keyword trends, an SEO Diagnosis, and Alexa Rank. These parameters are very important in determining whether a website is of high quality or not. This tool will also help you in your own On-page SEO activities.
• Google Webmasters
SEOQuake helps you determine what On-page activities are needed to be done on your site and Google Webmasters will help you achieve them. Google Webmasters is a web service tool for webmasters where they can submit sitemaps, robots.txt, get information on broken links and 404s, internal and external links, backlinks, keyword queries going to the website, and a lot more. This is very helpful as it allows webmasters to evaluate their SEO tasks and campaigns.
• Google Analytics
Google Analytics helps you track your traffic from different sources like organic search, paid search, referral websites, direct visits, mobile traffic, and social media traffic. You can also set-up a conversions funnel to see bottlenecks of your checkout process or any process in your ecommerce website. These conversion funnels will help you create an insight as to how much people are responding to your calls to action and evaluate your navigation process.
• Google Adwords Keyword Tool
Google Adwords Keyword Tool is a very efficient keyword tool for SEO specialists as this will let you get information about certain keywords important for your website. Although the keyword tool itself writes a disclaimer about success guarantee, still, a lot of other keyword tools base their results on Google API, which means, Google Keyword Tool itself is the most reliable of them all.
Opensiteexplorer is a web tool developed by SEOMoz, one of the leading SEO companies in the world. Although, OSE allows only a few inquiries, it provides you a lot of information that you need to evaluate the progress of an SEO campaign, your competitors’ site search engine quality, and as well as your potential link partners’ site search engine quality.
SEO Tools Worth your Money
• SEO Powersuite
SEO Powersuite actually has a free version, however, you wouldn’t maximize the capability of this software and appreciate its help if you don’t purchase the paid version. It has four different tools namely Link Assistant, Rank Tracker, SpyGlass, and Website Auditor. These tools will really help you in organizing, tracking, evaluating, and creating or developing SEO campaign. The price is relatively reasonable as well, it’s totally worth it.
• SEOMoz Pro
SEOMoz Pro helps you in tracking your weekly successes in your SEO Campaigns. It also contains insights and recommendations which will help you in creating strategies for the next campaigns and most of all, help you in gaining a good insight as to how your competitors are doing. The price for the software is a little expensive, but of course, it is a very good investment.